SEO for Preschools, Nurseries and Daycares
I help parents find your preschool, nursery or daycare on Google. In the UK these are called nurseries or day nurseries. In the US they are called preschools or daycares. The work is the same.
In January 2019 I started working on the Google Maps ranking for Aplomb Day Nursery, a London nursery group. They now have three branches.
Parents search on their phone and pick from the first few results
When a parent needs childcare, they search for words like "preschool near me", "day nursery in your town" or "daycare near me". Google shows a map with a few places at the top, and most parents call from there. If your center is not in that map, the parent calls someone else. You can have a great center and still miss the call.
Your profile is thin
Your Google Business Profile is missing details, photos or good reviews, so parents scroll past it.
Your site is vague about where you are
Your website does not say clearly which area each center serves, so Google cannot match you to parents nearby.
Others are listed in more places
Other centers near you appear on more directories, with the same name and phone number everywhere.
Local SEO for childcare centers
Childcare SEO is local SEO. The goal is simple: show up when a parent near you searches for a place for their child. This is local SEO for preschools of every size.
Google Business Profile
I fix and fill in your profile: categories, hours, services, photos, description, and questions and answers. This is the most important part of local SEO for a preschool.
Reviews from parents
I set up a simple way to ask happy parents for reviews, and I help you reply to every one of them.
Local listings
I make sure your name, address and phone number are the same on every directory, and I add you to the main childcare directories in your country.
Your website
I fix the pages that matter: a clear page for each center, the area you serve, a fees or funding page, and the markup that helps Google understand a local business.
Preschool, nursery, daycare: I work with all of them
Different countries use different names. A preschool or nursery school often teaches children aged 3 to 5. A day nursery or daycare often looks after babies and young children for the full working day. A childcare center can be either, and many centers do both. I do preschool and nursery marketing on Google Maps for all of them.
Aplomb Day Nursery, London
Aplomb is a childcare group in London. In January 2019 I started working on their Google Maps ranking and their Google Business Profile. They had one nursery then. Their second branch opened in 2019 and their third around 2022. Today they run three: Greenford (Perivale), Palmers Green and West Hendon.
These are numbers from Google Business Profile reports I saved. Each one is a single profile and a single period:
- 497 Business Profile interactions in January 2024, up 158.9% on January 2023.
- 509 interactions on one profile from December 2023 to January 2024, up 81.1% on the same period a year earlier.
- 965 people viewed a Business Profile in January 2024, up 40.5% on January 2023.
Interactions are calls, website clicks and direction requests. These are not averages and they come from different profiles and periods, so I do not add them together. Google can change how it counts, and results differ for every center.
Read the full Aplomb case study
Want to see where your center shows up on Google?
Send me your center's name and town. I will check and tell you what I find on a 15-minute call. There is no cost. I reply personally, usually within a day.
How we work together
Free check
I look at where your center shows up on Google Maps for the words parents use, and I tell you what I find.
Fix the basics
I fix your profile, your listings and the key pages on your website.
Keep going each month
I keep adding reviews, photos and updates, and I send you a simple report with the calls and clicks from Google.
What is included
- Google Business Profile updates and posts
- Review requests and help with replies
- Local listing checks
- Website fixes for local search
- A simple monthly report: calls, website clicks and direction requests
- Direct contact with me, not an account manager
Clear monthly prices
Google Business Profile plans
Best for a single center that mainly needs to rank on the map. Maintenance $50, Growth $100 or Complete Local SEO $200 a month.
See the Google Business Profile plansLocal SEO packages
Adds website and content work. Starter $299, Growth $699 or Authority $1,499 a month. Groups with several centers usually suit Growth or Authority.
Compare the packagesNo setup fee and no long contract. Plans run month to month. If you are not sure which fits, I will tell you on the call.
Who I work with
- Single preschools, nurseries and daycares
- Groups with more than one center
- Centers that want more enquiries from parents nearby
- Centers that are open, have good staff and want to be easier to find
I work online with clients in the US, UK, Canada, Australia, UAE and Europe. Calls by video, phone or WhatsApp at times that suit your time zone. Related pages: local SEO consultant, Google Business Profile management and contact.
Questions from preschool and nursery owners
Still have questions? Message directly on WhatsApp for a straight answer.
Small fixes on your Google Business Profile can show within weeks. Moving up the map in a busy area usually takes a few months. After I check your area, I will tell you what is realistic.
Not always. Many centers only need the Google profile and a few pages fixed. I will tell you on the first call.
Yes. Each center needs its own Google profile and its own page. I have worked on this for a London nursery group with three branches.
No. Nobody can promise that. I promise careful work, clear reports and honest advice.
I send a monthly report with the calls, website clicks and direction requests from Google, and I show you where you rank for the words parents use.
The method is the same. The words parents search for are a little different, so I check the exact words for your type of center and your area.
No long contract. Plans run month to month with no setup fee, and you can pause or cancel when you need to.
Want to know where your center shows up on Google?
Tell me about your center and I will reply with an honest first look. Free 15-minute call, no pressure.