WordPress SEO Services & Local SEO Consulting
Your website should be bringing you customers.
Your website should be bringing you customers.
Right now it is probably sitting invisible on Google.
Hi, I am Syed Sheraz Shah, a freelance SEO expert with 9 years behind me, more than 300 projects, and 100+ websites ranked across the US, UK, Australia, Canada, the UAE, and Europe. Here is the simple version of what I do for you. I take a website nobody is finding and turn it into one that shows up, through proper WordPress SEO services, real local SEO consulting, and the newer skill of getting you cited inside AI answers. If that is what your business needs, you are in the right place.
100+
Websites ranked across 12+ industries
300+
Projects delivered in 9+ years
1,852%
Traffic growth for a City of London law firm
300+ projects delivered
US, UK, AU, CA, UAE & Europe
100+ websites ranked
Local SEO consultant
AEO & GEO ready
Free audit, no obligation
About
A freelance SEO expert who actually does the work himself
Quick honest question before we go further. When you hire most SEO agencies, the person who sells you the dream and the person who touches your website are never the same. Your project gets passed to a junior the moment you sign. With me, the person you talk to is the person doing the work. That is the whole difference.
9 years, 300+ projects, 100+ websites ranked
I have been doing SEO since before AI Overviews existed, before Core Web Vitals were a ranking factor, and before half of today's tools were even built. That history matters more than it sounds. SEO changes every year, and when you understand why something works instead of just copying a checklist, you keep winning even when the rules shift.
My work spans law, dental, medical, travel, education, finance, tech, retail, childcare, and manufacturing, across more than 12 industries. The core principles stay the same every time. The strategy gets rebuilt for your market, your competitors, and your customers. Nothing here is copied and pasted from the last client.
WordPress is home turf for me
I have built around 30 WordPress sites myself, so I know the platform the way you know your own kitchen. Canonical tags, pagination, plugin conflicts that quietly break crawling, and the metadata quirks that generalists miss entirely. When you want WordPress SEO services done by someone who lives in the platform, this is it.
Local SEO when you need nearby customers
If your business serves one city or area, your future customers are searching Google Maps today. The only question is whether you show up when they do. As a freelance local SEO consultant, that is exactly the gap I close, and it is usually the fastest route to new enquiries.
Still reading? Good. That usually means you are serious about fixing this, so let me show you exactly what I would do for your site.
Services
WordPress SEO services, local SEO consulting, and AI search visibility
Every project starts the same way, with a full audit, because guessing is expensive. After that I build the plan around your goals, not around a template. Here is everything I can take off your plate.
WordPress SEO
WordPress SEO Services
WordPress powers most of the web, which also means more competition on every results page you want to win. I audit your site properly, fix what is quietly holding it back, and build a WordPress SEO optimization service that gets it climbing.
- Full technical SEO audit and fixes
- On-page content and keyword optimization
- Core Web Vitals and page speed
- Schema markup and structured data
- Internal linking and site architecture
- Yoast or Rank Math set up correctly
Local SEO
Freelance Local SEO Consultant
Your customers are typing "near me" and "in [your city]" right now. As a freelance local SEO consultant, my job is to make sure your business is the answer they find. I work on your Google Business Profile, your local rankings, and the signals that land you in the Maps 3-Pack.
- Google Business Profile setup and optimization
- Google Maps 3-Pack rankings
- Local citation building and NAP consistency
- Location-specific keyword targeting
- Review strategy and reputation management
- Local schema markup
AEO · GEO
AI Search Visibility
Google AI Overviews, ChatGPT, and Perplexity now answer people without a single click to your site. If your pages are not built to be cited inside those answers, you are already invisible to a growing share of searches. This is where AEO and GEO come in.
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- FAQ and Q&A content built for AI citations
- Google AI Overview optimization
- Perplexity and ChatGPT source visibility
- Voice search and Google SGE readiness
Technical SEO
Technical SEO Audits
A technically broken site will not rank no matter how good the writing is. I go through every layer in order and fix things by impact first, so you feel the difference sooner rather than later.
- Crawlability and indexing issues
- Duplicate content and canonical errors
- Redirect chains and broken links
- XML sitemap and robots.txt review
- Mobile usability and CWV fixes
Content SEO
SEO Content Strategy
Publishing content with no keyword intent behind it is writing for nobody. I map what your customers are genuinely searching for, then plan content that meets them at every stage of deciding to buy.
- Keyword research and intent mapping
- Blog content planning and writing
- Landing page copywriting
- Competitor content gap analysis
- Refreshing pages that underperform
Off-Page SEO
Link Building and Authority
Links from credible, relevant sites are still one of Google's strongest votes of trust. I earn them through real outreach and genuine placements, never the shortcuts that get websites penalized.
- Manual outreach to niche-relevant sites
- Guest posting and digital PR
- Competitor backlink gap analysis
- Toxic link audit and disavow
- Brand mention and link reclamation
That is a lot of services, I know. So here is the honest part most people want to ask out loud: why hire a freelancer instead of an agency?
Why Work with Me
Why a freelance SEO expert beats an agency for most businesses
Agencies have their place, and I will say that plainly. But if you want a direct relationship, a clear plan, and one person who is actually accountable for your results, freelance wins almost every time. Here is why.
01
You work with me directly
No account manager sitting between us. No junior quietly learning on your project. I handle the strategy and the execution myself, which means faster decisions and better outcomes for you.
02
No agency overhead
Agencies bill you for offices, sales teams, and management layers on top of the actual work. With me you pay for the work itself, and nothing you will never benefit from.
03
A strategy built for you
Your market, your competitors, and your customers are not the same as anyone else I work with. So the plan is built around them from day one, not recycled from the last client in your sector.
04
No long lock-in
No rigid 12-month contract before you have seen a single result. We work on clear, honest terms so you feel confident long before you commit to anything bigger.
05
Plain, honest updates
No reports stuffed with vanity numbers. You get clear updates on what I did, what changed, why it matters, and what is next, all in language you can actually read.
06
9 years across 12+ industries
Law firms, escape rooms, B2B manufacturing, luxury travel, dental, childcare. That range means I bring ideas from outside your bubble, the kind your competitors have not tried yet.
What you usually get from an agency
High retainers that quietly include overhead you never see. A project handed to whoever happens to be free. A strategy borrowed from the last client in your niche. Monthly reports that look busy but explain almost nothing. And a long contract signed before any result shows up.
What you get working directly with me
You pay for the work, not the building it was done in. I run your project from the first audit to live results. The strategy is shaped around your site, your niche, and your goals. You always know what is happening and why. And the engagement stays flexible, with no lock-in.
If you nodded along to even half of that, the next bit is the part that really matters. Proof.
Real Results
What this SEO work has actually delivered
Talk is cheap in this industry, so let me skip it. These three are real projects with documented outcomes, and every number is verifiable through Ahrefs, Semrush, GA4, and Search Console. Ask, and I will pull the data.
+611%
597% business growth
Organic traffic in under 8 months
Paranoia Quest, Atlanta USA
An escape room brand that was busy in person but invisible online. Local search strategy and booking-intent keywords took monthly traffic from 4.6K to 32.1K, and the business grew almost 6x with it.
View case study →+539%
72% less ad spend
Organic traffic over 2 years
Coilcraft Inc, Illinois USA
A large B2B electronics manufacturer leaning hard on paid search. I grew organic traffic from 16.3K to 59.8K a month, took ranked keywords from 6.5K to 28.1K, and cut paid spend by 72% while business grew 267%.
View case study →Zero to
Page 1
Page 1
$40K+ in 2 months
London, 72% keyword difficulty
Web Buds Ltd, London UK
A web agency on the edge of closing. I ranked it for "web design agency London" (a brutal 72% difficulty term), secured Google Local 3-Pack positions, and helped sign 3 new clients in month one.
View case study →These are 3 stories out of more than 300 projects. A few of the others: K9 Clinics grew keyword rankings 1,938% in a London veterinary niche, Steps Institution drove 8,500+ course enrolments in two years, Compushop ranked #1 in the Google Local 3-Pack for 7 repair keywords in Ilford, Aplomb Day Nursery opened 2 new branches on the back of local SEO, and Read Travel booked 246 confirmed jobs in 2.5 months. Different industries, different buyers, same approach. See the full work portfolio →
Numbers got your attention? Then here is the shift almost nobody has prepared for, and the one I want you ahead of. AI search.
AEO + GEO
Getting your site found in AI-powered search
Search is not what it was even two years ago. Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot now answer questions directly on the page. If your site is not built to appear inside those answers, you are quietly losing a channel your competitors are already claiming. Let me explain how I fix that for you.
What is AEO?
Answer Engine Optimization
AEO is the practice of structuring your content so AI search tools pull it as a direct answer. In plain terms, that means writing clear question-and-answer content, using proper schema markup, building real topical authority, and making your pages easy for machines to read and trust. Done right, your WordPress site starts showing up inside Google AI Overviews and AI answer summaries across multiple platforms.
What is GEO?
Generative Engine Optimization
GEO takes it one step further. It is about shaping your content and your wider web presence so generative AI tools like ChatGPT and Perplexity name you specifically when someone asks a question in your field. That means building a credible footprint across the web, earning citations from sources these tools trust, and creating content that proves real expertise instead of just matching keywords.
Google AI Overviews
Appear before the blue links
AI Overviews sit at the very top of Google for millions of searches now. To be cited there, your content needs structured answers, clean schema, and genuine topical authority behind it.
ChatGPT + Perplexity
Become the source they reference
When people ask AI tools about your industry, your site should be one of the sources those tools quote. That only happens when your content is written to answer specific questions directly.
Bing Copilot + SGE
Win the answer, not just the click
Bing Copilot and Google SGE pull from pages that speak clearly and get to the point. FAQ content, clean heading structure, and answer-first writing are how you earn those spots.
✓ Your site gets cited in Google AI Overview answers for relevant searches
✓ FAQ schema feeds voice search results and AI assistants directly
✓ Structured content builds the topical authority Google and AI engines trust
✓ ChatGPT and Perplexity reference your content as a credible source
✓ Schema markup makes your WordPress pages readable by every AI engine
✓ Bing Copilot and Google SGE pull your content as a direct answer
Made it this far? Then you are clearly the type who wants to do this properly. So let me show you exactly how working together actually goes.
How It Works
What happens after you get in touch
No drawn-out discovery calls or month-long onboarding. Here is exactly what working together looks like, step by step, so there are no surprises.
01
Free SEO audit
I review your site, your competitors, and your current visibility. You walk away with a clear picture of what is holding you back and what to fix first. No charge, no catch.
02
Strategy and plan
From that audit I build a plan shaped around your goals, your best keyword opportunities, and your competitive landscape. No recycled templates anywhere in it.
03
Execution
Technical fixes, content, on-page work, link building, and either AEO or local SEO depending on what your site needs most. I work the priority list top to bottom.
04
Results and reporting
You get clear updates on rankings, traffic, and what actually changed. No confusing graphs without context. Just what happened, why it matters, and what comes next.
Probably still have a question or two in the back of your mind. Most people do. Here are the ones I get asked the most.
FAQ
Questions people ask before getting in touch
Straight answers, no fluff. If yours is not here, just reach out and ask.
What does a freelance SEO expert do?
A freelance SEO expert improves a website's visibility in search engines through technical fixes, keyword strategy, content optimization, and link building. Unlike an agency, a freelance SEO expert handles your project personally from start to finish. Today that also includes visibility in AI search tools like Google AI Overviews, ChatGPT, and Perplexity, so your business stays findable wherever people are searching.
What are WordPress SEO services and why do I need them?
WordPress SEO services are optimizations done specifically for WordPress websites so they rank higher on Google. WordPress has its own technical environment, including plugin conflicts, auto-generated archives, and metadata handling, which all need specialist attention. Without a proper WordPress SEO optimization service, even a beautifully designed site will struggle against competitors who have invested in SEO.
What does a local SEO consultant do for my business?
A local SEO consultant helps your business appear in local Google searches and the Google Maps 3-Pack when nearby customers search for your services. That means optimizing your Google Business Profile, building local citations, targeting location-specific keywords on your site, and building a review strategy that earns trust and lifts your local visibility. For any business serving a specific area, this is often the fastest route to new customers.
How long does it take to see results from SEO?
Most businesses start seeing ranking movement within 60 to 90 days. Meaningful growth in traffic and leads usually lands between 4 and 6 months. The exact timeline depends on your niche, how competitive it is, the starting condition of your site, and how aggressively we execute. Anyone promising page-one rankings in a couple of weeks is not being straight with you.
Do WordPress SEO services include AI search optimization?
Yes. Modern WordPress SEO services should cover Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). These get your site cited in Google AI Overviews, ChatGPT answers, Perplexity results, and Bing Copilot responses. It takes structured content, FAQ schema, topical authority, and answer-first writing, and all of that is built into my WordPress SEO service.
What is the difference between a local SEO consultant and a general SEO consultant?
A general SEO consultant focuses on organic rankings broadly. A local SEO consultant specializes in the signals that drive local visibility specifically: Google Business Profile, Google Maps rankings, local citations, NAP consistency, and location-based keywords. I offer both, and for businesses serving a defined area, local SEO is often the quicker win.
Which countries do you work with?
Most of my clients are based in the United States, United Kingdom, Australia, Canada, the UAE, and Europe. SEO is fully remote work, so location has no effect on the quality or the results. My most referenced case studies include a London law firm, a London day nursery, and B2B brands in the US.
How much do your SEO services cost?
Pricing depends on your site size, how competitive your niche is, and the scope of work needed. I do not use fixed packages because every project is genuinely different. The first step is a free SEO audit where I give you a clear picture of what your site needs and what a realistic investment looks like. Get in touch and I will reply within 24 hours.
Free Audit, No Commitment
So, ready to get more traffic
So, ready to get more traffic
and customers from Google?
If you read this far, you already know your website can do more than it is doing right now. The audit is free, there is no sales pitch, and no pressure. You will know exactly what is holding your site back and what it takes to fix it before you commit to anything.
Get Your Free SEO AuditOr write directly: sheraz@expertseofreelance.com
