Beating 72 KD, Web Buds Got 109,900% Growth

𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: I had focused on increasing search engine rankings and visibility for digital solutions.

Project Overview

Web Buds is a web design agency based in London that creates bespoke web designs. Instead of having good technical expertise, they were struggling with sales and visibility on the web. It was 2019 when they approached me. After analyzing the root causes of slowing their sales, I implemented my result-driven SEO strategies. 

Within the tenure from Nov 2019 to Aug 2023, Web Buds achieved from almost nothing to thousands of organic search traffic surges and got 109,900% unusual growth. 

Challenges That Need to Address

Here are the issues and road blocks for organic traffic I identified on the website and the overall business:

🔴 There was almost no organic search traffic on the site. It was just 1 /month.

🔴 The keyword, they were targeting, was hard to rank with a 72% difficulty score.

🔴 The site had relatively low domain authority and it showed the need for high DA backlinks.

🔴 The site was severely lacking an appropriate content strategy and internal linking.

🔴 Several technical issues created a halt in the crawlability and indexing of multiple web pages.

🔴 No mobile optimization was also a big issue because they were lacking a big audience.

🔴 Despite having a local presence, their business was not gaining any local search visibility.

🔴 The competitors’ strong digital presence made differentiation crucial.

My SEO Game Plan

Here are the strategic moves I implemented on the site and local business that turned the table:

🟡 I conducted a complete SEO audit and identified technical and content gaps. 

🟡 I analyzed the top 3 major competitors’ sites and figured out where this site was lacking.

🟡 I created an effective SEO plan – split into weeks and months to get the desired results.

🟡 I optimized website content with high-performing keywords, including ‘web design agency London.’

🟡 I structured the content for SEO, allowing it to rank despite a 72% keyword difficulty.

🟡 I developed and executed an authority-boosting backlink strategy and improved domain authority.

🟡 I also optimized Web Buds for Local SEO, ensuring it ranked in Google Local 3-Pack for its target keywords.

🟡 I optimized their Google Business Profile, creating consistent NAP citations and listings in local directories.

🟡 I continuously monitored keyword rankings and adapted the strategy to maintain the business’s top positions.

Results I Achieved

I had to focus on increasing search engine rankings and visibility for digital solutions, particularly in a highly competitive market, and securing a strong position in SERPs as well as Local 3-Pack. By implementing the above strategies, I got this:

🟢 From just ONE to above 1.1K, organic search traffic had grown within four years

🟢 Keywords indexing also improved to 541, making a steady rise in search visibility

🟢 Keyword rankings also increased from position 181 to page 1, competing in a highly saturated market

🟢 Their local business ranked in the local 3-pack for the keyword: ‘web design agency London,’ consistently appearing in 1st or 2nd position

🟢 Online visibility and brand presence of Web Buds strengthened in the digital industry

🟢 Overall website performance enhanced with a user-first SEO approach

Hard Work Pays Off

In 2023, the site ranked on the most difficult or nearly impossible to rank keyword: ‘web design agency London.’ But this is not the ultimate result. I successfully ranked this business in the top positions in Google Local 3-Pack. Till now, it remains in the 1st or 2nd position. And the website also ranked on the first page of Google’s SERPs. This four-year journey built trust in my tried-and-tested SEO services. 

See the Glimpses of My SEO & Local SEO Efforts

Before                                                                                              After

I ranked Web Buds on the most difficult keyword that’s hard to rank, with 72 KD

Web Buds’ local business has reserved its seat at the top in the local 3-pack for the last five to six years.