Steps: Trained Professional Visible Online

Project Overview

Steps Institution is a UK-based ideal spot of vocational training that offers the Security Industry Authority (SIA) courses to get full-time or part-time work as a first aid worker, care worker, fire marshal officer, education consultant, conflict manager, and earn up to £2500 monthly. 

Although their in-person reputation was gradually building, their online visibility remained minimal. By analyzing multiple issues that caused their stagnant growth, I created an effective SEO roadmap. This resulted in boosting organic search traffic by 1268% within six months and 8500+ course enrollments. 

Challenges That Need to Be Addressed

After a thorough audit of the site, several key issues were discovered that were limiting the performance of Steps Institution:

🔴 The website had minimal organic traffic with low keyword rankings.

🔴 There was high competition in the security training industry, and a well-targeted keyword strategy was demanded.

🔴 The site had limited structured data, hindering rich search result features.

🔴 Local SEO setup was so poor that even Google My Business (GMB) was unoptimized. 

🔴 No local landing pages or regional content existed on the site to improve local search intent visibility.

My SEO Game Plan

Once I identified the gaps, then created a custom monthly SEO plan focusing primarily on local SEO, content optimization, and several technical improvements:

🟡 I conducted a local SEO audit and optimized GMB listings.

🟡 I built high-quality local citations and added business info on authoritative directory listings. 

🟡 I implemented structured data and local business schema for rich results. 

🟡 I targeted high-intent keywords like “SIA Security Courses in London’ to improve relevance and organic visibility.

🟡 I refined the old content, creating a content strategy with location-based SEO pages.

🟡 I audited and improved the internal linking of all web pages and overall page speed performance.

Results I Achieved

By fixing all the roadblocks through my SEO strategies, I accomplished Steps Institution with:

🟢 Organic search traffic increased from just 95 to 1.3K a month, showing a growth of 1268%

🟢 Keyword rankings also improved from 184 to 277 keywords, with a 50% growth

🟢 Overall business performance also increased, contributing to over 8,506 enrollments in two years

🟢 The site’s authority score improved with an increased backlinks ratio up to 16.1K, strengthening its SEO foundation

Hard Work Pays Off

From July 2021 to January 2022, the growth trajectory of Steps Institution was nothing short of impressive. With strong local SEO foundations and laser-focused organic strategies, I successfully turned a low-visibility training website into a high-performing enrollment platform. The client experienced a 50% business growth within the first year. And now it’s consistently ranking on page 1 for several competitive course-related terms. 

Take A Look at My SEO Efforts

Before

After