Adventure Awaits, SEO Facilitates

Project Overview

Paranoia Quest is an Atlanta-based escape room company that offers thrilling and immersive adventure games for corporate events, birthday parties, team building, and more. Despite its in-person popularity, this business suffered from low organic traffic and minimal digital footprint. Their site was also not optimized and functional, limiting its reach and potential customer base. Just within SEVEN months, business grew up to 25%. 

Challenges That Need to Address

After understanding and auditing the whole site, I figured out these obstacles that created a halt in Paranoia Quest’s growth:

🔴 The highly localized competition required aggressive local SEO tactics.

🔴 The website had significant organic traffic but that didn’t convert into potential customers. 

🔴 The site targeted high-competition keywords that ceased its overall ranking.

🔴 Seasonal fluctuations also affected search demand.

🔴 Content on the site needed to be unique and high-quality, differentiating from competitors.

My SEO Game Plan

After auditing the whole site and understanding the above challenges, I created my monthly SEO plan with a guarantee of business growth and it mainly consisted of the following:

🟡 I conducted competitor analysis and identified gaps in content and keyword targeting.

🟡 I improved local SEO efforts by optimizing Google My Business listings and citations. 

🟡 I refined the content with competitive and relevant terms, targeting adventure-seeking audiences.

🟡 I acquired high-quality backlinks from highly authoritative sites.

🟡 I ensured the website was optimized on mobile devices. 

🟡 I implemented structured data to enhance search engine appearance.

Results I Achieved

After troubleshooting the highlighted challenges, I got remarkable outcomes for Paranoia Quest, such as:

🟢 Organic search traffic had surged from 4.6K to 32.1K, achieving a 611% boost

🟢 Keyword rankings grew up to 25%, rising from 3.5K to 4.4K

🟢 The overall business grew by 597.83%, improving local search visibility and driving more foot traffic

🟢 The authority score remained at 33, ensuring site credibility and domain strength.

Hard Work Pays Off

From March 2023 to October 2023, Paranoia Quest marked the standard of growth of 598% just within seven months of the minimal duration. As my sole focus was on boosting organic search visibility and traffic for escape room experiences, all my SEO strategies worked effectively and generated results beyond their expectations. 

Take A Look at My SEO Efforts

Before

After