Markow’s Muscle; SEO’s the Hustle

Project Overview

Markow Training Systems is a personal trainer academy based in Florida, USA., offering a blend of mobility, strength, breathwork, and cardio in one place. Their instructors educate people in personalized programs, ranging from total body mobility to core breathing exercises. Overall, the business was growing, but not enough as they expected. Even the client ran paid ads with no significant sales. 

It was January 2022 when I started this project and figured out the stumbling blocks to their growth. Then I proposed a detail and result-oriented SEO plan for them and scaled their business by 94% than before, just within 10-11 months. 

Challenges That Need to Be Addressed

As I audited the whole website, I found out that:

🔴 The business was struggling with limited online visibility.

🔴 The site didn’t rank on competitive keywords. 

🔴 Despite running Google Ad campaigns, no significant growth occurred

🔴 The health & fitness industry required highly targeted keyword strategies due to high competition. 

🔴 Ongoing content needs to be updated according to the current fitness trends. 

🔴 The site was not optimized for mobile devices, which closed the website’s door for the masses. 

My SEO Game Plan

After a thorough analysis of the site and identifying the actual challenges, I created my foolproof SEO strategy that worked for the Markow Training Systems. And that’s here:

🟡 I analyzed competitors and figured out content and keyword gaps.

🟡 I conducted niche-specific keyword research to identify new ranking opportunities.

🟡 I created an extensive content plan and optimized existing content according to that. 

🟡 I published SEO-friendly blog content focused on fitness training and wellness. 

🟡 I ensured that all the on-page elements from meta tags to URL and more are well-optimized.

🟡 I restructured the site’s architecture for better crawlability and user navigation. 

🟡 I improved site performance to enhance user experience, making it mobile-friendly and fixing several technical errors. 

🟡 I acquired high DA backlinks from relevant fitness industry websites to improve the site’s credibility. 

Results I Achieved

By consistently putting my SEO efforts into this fitness training business, I got significant results within 10 months:

🟢 Organic traffic grew from 1.9K to 5.4K monthly searches, reflecting a 184.21% boost up

🟢 The number of ranked keywords increased from 1.7K to 3.3K, marking a 94% growth

🟢 Backlinks remained stable at 4K, ensuring a strong domain profile

🟢 The overall business got a high growth of 94% with improved booking rates

Hard Work Pays Off

From January 2022 to November 2022, Markow Training Systems not only got a higher ranking on multiple user intent-focused keywords but also earned a good name in their domain of fitness training. In this eleven-month journey, this business grew more than 90%, organic traffic increased by up to 182%, and received enough inquiries, even more than ads. In a nutshell, the business gained stability but in a thriving mode. 

See the Proof of My Performance

Before

After