1938% Paw-sitive SEO Results for K9 Clinics 

Project Overview

K9 Clinics is a dog fertility clinic, based in London, that offers top-notch pet healthcare services, including breeding and grooming of dogs of all ages and species. Despite a strong online presence and an expert team of vets, the clinic faced critical challenges online: almost no organic traffic, low keyword visibility, and poor local reach. 

Through focused SEO efforts and local optimization, K9 Clinics saw a staggering 48,300% traffic growth in just thirteen months and achieved a 1938% boost in business engagement, dramatically expanding their customer base and online reach.

Challenges That Need to Be Addressed

When I began the SEO journey for this dog fertility clinic, their website was compromised with several critical limitations that hindered its ability to attract and convert potential clients, including:

🔴 The website had almost no organic search visibility (just 2 visits a month)

🔴 Only thirteen keywords (severely limited) ranked at the beginning 

🔴 Weak domain authority restricted overall rankings and trustworthiness 

🔴 The domain of well-established competitors in the local veterinary niche required aggressive optimization

🔴 Unoptimized Google My Business (GMB) listing and missing local citations

🔴 Technical issues on the site were affecting crawlability and user experience 

My SEO Game Plan

In order to turn the situation around 180°, I designed a comprehensive monthly SEO strategy and implemented it for 13 months in this way:

🟡 I performed a full technical SEO audit and resolved website technical issues (resolving crawl errors, broken links, and optimizing site speed).

🟡 I developed engaging, localized service pages and blog content targeting pet owners.

🟡 I implemented location-specific keywords for local visibility on the landing pages.

🟡 I optimized on-page elements, including meta descriptions, title tags, URL structures, and image alt text.

🟡 I created structured internal linking to distribute link juice across the site.

🟡 I improved local SEO by enhancing the GMB profile, building consistent local NAP citations, photos, services, and reviews.

🟡 I built strong local citations across veterinary and pet-care directories to increase trust signals.

Results I Achieved

The strategic SEO and local search optimization transformed K9 Clinics manifold with these remarkable outcomes:

🟢 Organic search traffic boosted from 2 to 968 as monthly visits 

🟢 This increased traffic showed a 48,300% surge

🟢 Keyword rankings jumped from 13 to 265 keywords, which was +1938% growth

🟢 Google My Business engagement significantly increased, generating more inquiries, customer reviews, and map visibility 

🟢 The pet breeding site gained authority and trust that outranked local competitors on high-converting keywords

🟢 Business operations expanded with a noticeable rise in pet appointments as well as foot traffic 

Hard Work Pays Off

From February 2022 to March 2023, K9 Clinics experienced unusual growth in its local business. With nearly 80% traffic growth and a 20x boost in search engine presence, this pet business became a top local contender in the veterinary care industry by attracting new pet owners daily from organic search and map listings.

Take A Look at My SEO Efforts

Before

After