Local Tech Repair, Global (Online) Impact

Project Overview

The Compushop is a computer and tech-devices repair shop, based in Ilford, offering various products and services for personal as well as professional use. The company is well-known for its high-quality services, from laptops and desktop computers to software, networking equipment, and accessories. But despite this, the company was struggling with local search rankings. That was where I came and let its growth happen. 

Challenges That Need to Address

I audited the site and its local business then figured out the actual issues that halted the company’s growth significantly, such as:

🔴 The market was too saturated and the company was facing heavy local competition.

🔴 Their GMB profile was not properly optimized and was less appealing to potential customers.

🔴 The website needed to maintain consistent NAP information across all online platforms.

🔴 The site has limited local citations from reputable listing websites.

🔴 The website had low domain authority, requiring extensive link-building. 

🔴 The business was not even optimized for local keywords which resulted in low organic traffic. 

My SEO Game Plan

As in SEO, the key factor is ‘keyword,’ and after deeply analyzing competitors as well as the company’s site and business:

🟡 I optimized the Google My Business (GMB) profile for better visibility.

🟡 I conducted keyword research and finalized the best local keywords.

🟡 I used those geo-targeted keywords for improved local rankings.

🟡 I improved NAP consistency across all local directories.

🟡 I had built local citations and high-authority backlinks.

🟡 I enhanced website content with structured data.

🟡 I addressed all technical issues (from redirections to 404 errors)

Results I Achieved

Once I figured out all the issues and sorted them out with my years of SEO expertise, I successfully achieved forever results for The Compushop: 

🟢 Ranked #1 in the Google Local 3-pack for keywords;

• “Asus repair Ilford”
• “Dell repair Ilford”
• “HP repair Ilford”
• “iPhone repair Ilford”
• “Laptop repair Ilford”
• “MacBook repair Ilford”
• “Lenovo repair Ilford”

🟢 Improved local search traffic, driving more walk-in and call inquiries 

🟢 Strengthened online presence in Ilford, London, and the UK market

Hard Work Pays Off

Since 2021, when I started working on The Compushop, the business has successfully ranked no. 1 on local 3-pack on multiple and highly competitive local keywords. And even the website also ranked in the first position of SERPs on the keyword: ‘Lenovo repair llford’ and organic search traffic is directed to it effortlessly. 

Glimpses of My SEO/Local SEO Efforts