From Magnetic Dip to 539% Traffic Flip Happened

Project Overview

Coil Craft is a design and manufacturing company of high-performance magnetic compounds. It mainly provides reliable electrical solutions to automotive and consumer electronics industries by power inductors, transformers, EMI chokes, and more. 

The company aimed to improve its online visibility in these industries, rank higher for technical searches organically, and reduce reliance on paid ads. In June 2019, I identified the actual issues and fixed them with my fool-proof SEO tactics. This leads to 267.48% business growth within TWO years. 

Challenges That Need to Address

After understanding and auditing the whole site, I figured out these stumbling blocks that ceased Coil Craft’s growth:

🔴 Their website gained organic traffic but was stagnant at 16.3K /month, despite having solid brand recognition.

🔴 Organic keyword coverage was limited to 6.5K keywords, with weak visibility for high-intent terms

🔴 Heavy dependency on paid search traffic (~1.8K/month) was undermining ROI

🔴 Core pages lacked proper optimization of on-page elements, especially industry-specific queries

🔴 The content was so thin and failed to capture valuable mid-funnel traffic

🔴 Technical gaps in crawling and indexing limited page performance

🔴 No structured internal linking or topical clustering to guide search engines

🔴 Strong competitors dominated SERPs with rich content and superior domain authority

My SEO Game Plan

Just figure out here how I approached all the SEO challenges and built a strong plan, designed for scale and longevity:

🟡 I conducted a full technical SEO audit to resolve crawl errors and indexing barriers

🟡 I jotted down the top competitors to reverse-engineer their organic strategies 

🟡 I designed a keyword-first content framework that aligned with user search intent

🟡 I rewrote and optimized key product and category pages with targeted industrial keywords

🟡 I created a user-focused content strategy targeting long-tail and informational searches

🟡 I executed a clean internal linking strategy that improved crawl flow and keyword relevancy

🟡 I built high-authority backlinks from manufacturing, engineering, and supplier websites

🟡 I maintained agile monitoring of Google Search Console and Google Analytics 

🟡 I ensured to keep the website as per the search engines’ algorithm updates

Results I Achieved

By addressing all the challenges through implementing my SEO strategies, I successfully achieved long-lasting outcomes:

🟢 Organic search traffic increased from 16.3K to 59.8K monthly visits

🟢 Indexed keywords grew from 6.5K to 28.1K, expanding the site’s visibility across commercial and informational terms 

🟢 Paid search traffic dropped to just 491/month and this 72% reduction showed organic search improvement 

🟢 Domain authority and backlinks remained strong at 238K, helping secure top SERP positions

🟢 Dozens of keywords ranked on the first page of search engines, showing a 154.22% improvement

🟢  Business impact reflected a 267% growth, driven by SEO-qualified leads and stronger digital reach

Hard Work Pays Off

In Aug 2021, Coil Craft successfully ranked in the top positions of Google’s SERPs. The site traffic boosted +539% and overall business grew up to 267%. Within those two years, the site evolved from a technically sound but digitally invisible brand into an SEO-driven market leader. It all happened through my custom SEO plan that helped them break through a saturated market and expand their footprint in global search results. 

A Sneak Peek of My SEO Efforts

Before

After